PERSONAL BRANDING
Like every other strong brand, outstanding human brands are built through the conscious effort and strategy of branding. Just like you know, those in evitable human brands have to come to consciously live by the laws of the purpose and focus. Like two wise men once said if you don’t have something you can die for, then you are not worth living and if you don’t stand for something you can fall for anything. Hence the initials for branding, value, substance, consistence .Every individual has personal image which is collection of qualities people identify with her/him. This includes the person’s sense of humour, dressing, hair style, favourite food, restaurant, choice of friends, marriage. Physical features, moral disposition. All these help the publics –family members, superiors, clients, neighbors, prospects form a mental picture of perception of a personal brand.
ATTITUDE MANAGEMENT
Attitude management should be a recommended course for every professional ands entrepreneur .Nothing should be allowed to position your (personal brand) as pessimistic, self center arrogant or wicked. Desire for a positive brand image requires that the individual takes absolute control, defining how he/she is perceive. Personal brand management is the ability of an individual to package personal unique gifting, talent that makes an individual great at what he/she does. Communicate the message to the appropriate quarters in other to shape positive opinion and perception about the brand.
A point to be noted through this is that the individual must apply co-operate and socially acceptable, desirable attribute in terms of high performance delivery, relationship building and high commitment to co-operate goals.
BRAND ASSOCIATION
Individuals need to realize that a strong brand means that the brand has unique credible, sustainable values in mind of stakeholders (client superiors, etc).This position needs to be guided from the negative influence of others. As an individual, it is expedient that you sit down and access certain brands around you, to identify vibes and perceptions associated with them before fraternization with such.
Personal branding is all about discovering, developing and effectively deploying what makes you different from others (towards the attainment of specific live goals).
1 comment:
Human's position themselves in the minds of others. A exmple is a person who goes for an interview, such a person would only do things that *s)he would like to be remembered for;hence, one's disposition to the viewers. Even actors carry a particular image in our minds, some do this constructively -- cnstructively as opposed to unintentionally, while other are so strategic with their roles. Personal or corporate, there is need to take conscious efforts to paint your very image on people's mind.
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