Branding is essentially about Excellence & Consistency. Excellence for positive impact & Consistency to garner public trust, enhance loyality hence facilitating Brand Equity which is bottom line to any&every brand. You agree or what do U think?
Well i think you're correct but i think your view is too broad. i think branding is all about battle for the mind of the customer. Working on how consumers perceive your product or company and being consistent with your propositions until your product becomes the No 1 in the mind of the consumer.
1 comment:
Well i think you're correct but i think your view is too broad. i think branding is all about battle for the mind of the customer. Working on how consumers perceive your product or company and being consistent with your propositions until your product becomes the No 1 in the mind of the consumer.
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