PERSONAL BRANDING

PERSONAL BRANDING
Like every other strong brand, outstanding human brands are built through the conscious effort and strategy of branding. Just like you know, those in evitable human brands have to come to consciously live by the laws of the purpose and focus. Like two wise men once said if you don’t have something you can die for, then you are not worth living and if you don’t stand for something you can fall for anything. Hence the initials for branding, value, substance, consistence .Every individual has personal image which is collection of qualities people identify with her/him. This includes the person’s sense of humour, dressing, hair style, favourite food, restaurant, choice of friends, marriage. Physical features, moral disposition. All these help the publics –family members, superiors, clients, neighbors, prospects form a mental picture of perception of a personal brand.
ATTITUDE MANAGEMENT
Attitude management should be a recommended course for every professional ands entrepreneur .Nothing should be allowed to position your (personal brand) as pessimistic, self center arrogant or wicked. Desire for a positive brand image requires that the individual takes absolute control, defining how he/she is perceive. Personal brand management is the ability of an individual to package personal unique gifting, talent that makes an individual great at what he/she does. Communicate the message to the appropriate quarters in other to shape positive opinion and perception about the brand.
A point to be noted through this is that the individual must apply co-operate and socially acceptable, desirable attribute in terms of high performance delivery, relationship building and high commitment to co-operate goals.
BRAND ASSOCIATION
Individuals need to realize that a strong brand means that the brand has unique credible, sustainable values in mind of stakeholders (client superiors, etc).This position needs to be guided from the negative influence of others. As an individual, it is expedient that you sit down and access certain brands around you, to identify vibes and perceptions associated with them before fraternization with such.
Personal branding is all about discovering, developing and effectively deploying what makes you different from others (towards the attainment of specific live goals).

BRANDS AND BRANDING (WHO AND HOW)

BRANDS AND BRANDING (WHO AND HOW)

Try this: Coca cola, Vaseline, Nestle, Nelson Mandela, Cadbury, Pepsi, Kanu Nwankwo, Nike, Varsace, David Beckham, Microsoft, Dell, Mahatma Ghandi, Martin Luther-King Jnr, Austin Okocha, Samuel Eto, Ronaldinho, Philip Kotler, David Ogilvy, Al Ries, Bill Gates, TuFace Idibia, Globacom, Dangote, Guinness, Emeagwali.............

If you were to continue this list, i will get almost the same feeling from your contribution like you got from mine that notion of familiarity, householdness and some daily encounters. Actually,these are popular brands that have come to stay in most of our minds, lives & world...Obviously not every brand on that list is for everyone but, 80%?!

What if?
What if you are to think of a religious leader; mention a friend; choose an eatery; relocate to another city, state or country; pick a new phone; buy a car.........
Who comes to mind?
Which did you choose??
Why was it those 'whos' and 'whats' that readily occurred to you???

You will agree with me that your choices in that short exercise are not necessarily always the best but based on your perceptions at the time you made those choices, you could even argue they are unbeatable! But this is not necessarily always true. Hence the saying ”Perception is stronger than reality!”.

On brandturf and in the world of brands (which is our everyday world going the introductory list of common brands); we thrive on, live by, make choices, make mistakes fall and excel via perception. So you can relate it with the Jewish proverb ”as a man thinks so he is!”

In essence, an individual relates, respects, reacts to any object based on his view/mindset/perception of that object be it practically true or false: perceptions rules us in our rulings!

In as much as brands are built on values and deliverables, they are how ever propagated by positioning; a battle for the mind of those that matter to your failure or success as asserted by Al Rise and Jack Trout in their best seller – POSITIONING {www.ries.com}.

Therefore, it is about what you project a brand to be, how well and strong you project it and how your brand's projection are interpreted and understood by those around you in relation to your intent. In A B C, branding thrives on making publics (stakeholders) see it and feel it the way you want them to through strategic communications. see more on www.brandrepublic.com

Branding is therefore the aura of beliefs and expectations about a product, service, organization or person which makes it, him/her relevant and distinctive. It stretches strongly beyond the physical into the psychological – the emotions.

Brands and branding is therefore about paying conscious and sub-conscious attention to details of how the brand in question is being broadcast (projected) and understood (perceived) particularly by relevant person(s) and group(s) – publics/stakeholders!

So once again I welcome you, dear fellow in the world of human brands, product brands, service brands, organization brands, corporate brands, destination brands to brandturf where we discuss the rudiments of branding and partake in the sport-like activity of branding.
Expecting your comments